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OUR  STORY

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ASKUR
YGGDRASIL

ASKUR’s name comes from Nordic mythology and is the name of the
tree of life.

 

It is believed that ASKUR was located in the center of the Nordic universe joining together the nine worlds of Nordic cosmology.

 

This name reflects our approach of sourcing the best ingredients around the world which in the case are all from the old Northern Europe.

 

ASKUR  gin is in the center of the world of where our hand selected ingredients come from.

 

ASKUR : pronounced [/‘askyr/]

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THE EXPERIENCE

“Our base spirit is carbon filtered and then blended with our gin distillate which are rectified together at our Icelandic facility and then finished off by proofing it with Icelandic water before we bottle it to create this clean crisp London Dry gin.”

– Kristjan Olafsson
 
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Askur Gin received the prestigious Double Gold Medal at the 2020 Sip Awards, the International consumer tasting event in Irvine, California.  The SIP Awards is the only annual International Spirit Competition that presents a unique, spirit-judging competition, unaffected by industry bias.

“By eliminating industry influence, the SIP Awards medals reflect public opinion on the essential characteristics of a quality spirit”.
— Aroma, Taste and Finish.

THE AWARDS

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PACKAGING

REDUCE, REUSE
RECYCLE

HELIX 7 will have reusable secondary packaging.

  On our 1000ml, cases interleaves and boxes are reusable as coasters

On our 750ml cases interleaves are usable as a display cards, board games as well as coasters, and boxes also have suggestions on how to reuse the bottles.

  We have filed a patent protection on our secondary packaging concept.

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Set youself a part from the crowd instead of trying to shout over it
No.2
Don’t let a noisy and crowded bar get between you and being served your drink. Use  one of the Signs of ASKUR for your choice of an ASKUR Gin drink.
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ASKUR
MARTINI
SIGNS OF ASKUR
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ASKUR GIN

No1

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ASKUR  TONIC

No.2

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ASKUR SODA

NO.3

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ASKUR GIMLET

No.4

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ASKUR VESPER

No.5

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ASKUR NEGRONI

NO.6